If you’ve ever run a marketing campaign, you know the pain: messy spreadsheets, manual updates, unclear data, and too many tools that don’t talk to each other. You spend more time tracking your efforts than optimizing them. That’s where automation comes in—and when done right, it feels like magic.
This post shows you how to combine monday.com and Google Analytics to automate campaign tracking. The goal: give you a clear view of what’s working, without lifting a finger every time an email goes out or a new ad launches.
The Problem with Manual Tracking
Before we get into the how, let’s be clear on the why. Manual campaign tracking is a time suck and a risk. Here’s what usually happens:
- Someone builds a campaign, creates tracking links manually, and drops them in a doc.
- The campaign launches, but someone forgets to update performance data.
- Results get scattered across platforms—Google Analytics, spreadsheets, email tools, social media ads.
- No one trusts the numbers, and reporting becomes a last-minute scramble.
Sound familiar?
Now imagine this instead: You create a campaign in monday.com. A tracking link is generated automatically. Once traffic starts rolling in, your dashboard in monday shows real-time performance data pulled from Google Analytics. No spreadsheets, no switching tabs. That’s the setup we’re going for.
Why monday.com + Google Analytics?
monday.com is a flexible work OS that lets teams manage projects, workflows, and campaigns all in one place. Google Analytics, on the other hand, tracks user behavior and traffic sources. They’re both great on their own—but even better together.
When you integrate the two, you get:
- A central hub to plan, launch, and monitor marketing efforts.
- Automatic generation of UTM parameters (those tracking codes on your URLs).
- Real-time performance data right where your team already works.
The result? Faster campaigns. Better insights. Less grunt work.
Step 1: Set Up UTM Tracking in monday.com
First, decide on a naming convention for your UTM parameters. Stick to something consistent. For example:
- utm_source: newsletter, facebook, google
- utm_medium: email, cpc, social
- utm_campaign: spring_launch, product_update
In monday.com, create columns for each of these parameters in your campaign board. Then add a column that combines them into a full tracking URL.
Use a formula column to stitch the link together, like so:
=CONCATENATE("https://yourdomain.com?utm_source=", {Source}, "&utm_medium=", {Medium}, "&utm_campaign=", {Campaign})
Now, every time you fill in the campaign row, the link builds itself.
Step 2: Connect Google Analytics via Zapier or Make
monday.com doesn’t natively pull in GA data, but you can connect the two with automation tools like Zapier or Make (formerly Integromat).
Here’s a basic Zapier flow:
- Trigger: New campaign added or updated in monday.com.
- Action: Use the campaign data to fetch metrics from Google Analytics (like sessions, bounce rate, conversions).
- Action: Update the corresponding row in monday.com with the performance data.
You’ll need a Google Analytics 4 (GA4) property set up, and access to the GA API. If that sounds technical, don’t worry—Zapier has templates that walk you through it.
What kind of metrics should you pull in?
- Sessions: How much traffic did the link drive?
- Engagement Rate: Are people sticking around?
- Conversions: Did visitors complete the goal you set (signup, purchase, etc.)?
Choose metrics that matter most to your campaign’s objective.
Step 3: Build a Real-Time Dashboard in monday.com
Once you’re pulling in GA data, the fun begins. Use monday Dashboards to visualize performance across all your campaigns. Add widgets for:
- Top-performing campaigns by traffic or conversions
- Weekly trends
- Channel breakdowns
- ROI comparisons
You can filter by timeframe, campaign type, or owner. Everyone sees the same data, updated automatically. No more copy-pasting into decks.
Step 4: Automate Alerts and Status Updates
Don’t just collect data—act on it.
Use monday.com automations to trigger alerts or change statuses based on performance thresholds. For example:
- If a campaign drives more than 1,000 sessions in 24 hours, notify the team.
- If conversion rate drops below 2%, flag the row as "Needs Attention."
- If campaign goals are met, mark the item as "Complete."
These triggers help you catch wins and issues in real time, without manually checking every metric.
Bonus Tip: Include Short Links with Rebrandly or Bitly
Long UTM URLs can look messy, especially in social posts or SMS. Integrate a link shortener like Rebrandly or Bitly into your workflow. Some automation platforms support these natively, so you can shorten the tracking link as soon as it’s created in monday.com.
The result: clean, trackable links that still send all the right data to Google Analytics.
Common Pitfalls to Avoid
- Inconsistent UTM naming: Stick to your naming rules. “Facebook” and “facebook” will show up as separate sources in GA.
- Pulling too much data: Focus on key metrics. More data isn’t better—actionable data is.
- No one checks the dashboard: Automate alerts to keep people in the loop.
- Not testing links: Before launching, click every link and make sure it logs correctly in GA.
Final Thoughts
Marketing is already complex—tracking it shouldn’t be. With monday.com and Google Analytics connected through smart automation, you eliminate grunt work and get straight to insights. Campaigns go out faster, reporting gets simpler, and your team stays focused on what matters: results.
So take the time to set it up once, and let the system run. That’s not just automation—it’s marketing magic.
Want help setting this up for your team? Drop a comment or reach out—we’ve got guides, templates, and walkthroughs to get you rolling in under an hour.